Research is the foundation of progress, guiding decisions, shaping strategies, and driving innovation. A deep understanding of challenges and opportunities lies at the heart of every successful initiative.

By investing in research, we gain valuable insights that enable lifesaving knowledge and awareness, helping individuals respond effectively to accidental immersion or submersion. The Shock Factor educational program aimed to demonstrate how easily accidental immersion or submersion can lead to drowning, increase lifejacket wear rates, and improve overall boater safety, ultimately reducing drowning incidents and the need for search and rescue (SAR) operations.

Download the Results at a Glance and Research Results PowerPoint to learn more about the campaign’s impact.